Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
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Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.