Good morning, Marketers, content creators and publishers are concerned about generative AI, from ChatGPT to Google’s Search Generative Experience.
In Crawlers, search engines and the sleaze of generative AI companies, Search Engine Land contributor and ex-Googler Pierre Far explores in depth a big concern for brands and businesses following the explosion of generative AI products.
Namely, AI products must consume vast amounts of content on the web to train their large language models (LLMs). But these tools are running out of text – especially with some websites implementing countermeasures (blocking, bot detectors). So what does it all mean for you – and the future of the open web?
“We’re living through times that will go down as one of the most influential in history,” Far writes. “We all have a part to play in shaping the future.”
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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