YouTube
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YouTube is testing a new “Promotions” Tab
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
YouTube lifts some restrictions for mastheads ads
The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
YouTube Shorts guide: How to get noticed
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Google lets users limit three more types of ads on YouTube, GDN
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
YouTube to drop Maximize Lift bidding
Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
Google AdSense separates YouTube earnings into its own payments account
In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer journey.
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
YouTube experiments with automated lists of products detected in videos
Plus, enabling YouTube video playback directly within Twitter may help content creators get more views.
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns.
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
YouTube launches Video Builder, a lightweight ad creation tool for businesses
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Google Search is showing YouTube Music links on album queries
More visibility for the platform may mean more subscribers.
Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization
The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry.